8/23/2023 0 Comments How to add credits to nbc appLooking at total viewers in the same L+7 time frame, Season 3 increases from the Nielsen reported 13.8 million viewers to 16.6 million when including those sets of eyeballs watching via Hulu and the NBC App.įor contractual reasons, NBC could not disclose what percentage of the overall digital growth comes from Hulu viewing and what percentage comes from streams on the NBC App. But when adding in streams on Hulu and the NBC App, that week’s worth of delayed viewing increases to a 5.4 rating, according to NBC.Īlso Read: Why NBC Isn't a Lock to Win Premiere Week Ratings After 7 Years of Dominance The third season of “This Is Us” averaged a 3.8 rating in the key 18-49 range, according to live-plus-seven-day Nielsen data. It probably doesn’t come as a shock to anyone that “This Is Us,” the highest-rated drama on television, becomes even higher rated when combining views on digital platforms with the traditional ratings reported by Nielsen.īut it might surprise you to learn just how much the NBC family drama grows when counting streams on Hulu and the NBC App, which is 42% in the advertiser-coveted adults 18-49 demographic and 20% in total viewers, according to data provided by NBC to TheWrap exclusively.
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